# SEO Plan — LiNK Real Estate Marketplace
source: intake + Semrush 2026-08-05 (US database)
entity: LiNK is a consumer-to-consumer real estate marketplace where buyers and sellers transact directly without realtors or commissions, supported by vetted service providers — launching in Richmond, Virginia.
nap: LiNK Real Estate Marketplace · [ VERIFY: street address ] · [ VERIFY: phone ]   [UNVERIFIED]

⚠ NAP is unverified. Address and phone are **excluded from JSON-LD** until confirmed.
Schema uses `Organization` with `areaServed`, not `LocalBusiness`.

## Page → query map

| page | slug | primary query | vol | KD | secondary queries | title (≤60) | meta description (≤155) |
|---|---|---|---|---|---|---|---|
| index.html | / | for sale by owner | 33,100 | 37 | homes for sale by owner (8,100); real estate marketplace (1,000); no commission real estate (40) | For Sale By Owner — Buy & Sell Without Realtor Fees \| LiNK | Buy and sell property directly — no realtors, no commissions. Vetted professionals handle every step. Now serving Richmond, VA. |
| how-it-works.html | /how-it-works | how to sell your house without a realtor | 12,100 | 43 | how to sell a house without a realtor (6,600); how to sell my house without a realtor (1,300); can i sell my house without a realtor (590); how to sell your home yourself (320) | How to Sell Your House Without a Realtor \| LiNK | The complete step-by-step guide to selling your home yourself — pricing, photos, showings, offers, closing — and who handles each step. |
| search.html | /homes-for-sale-richmond-va | houses for sale richmond va | 2,900 | 39 | richmond va real estate (880); for sale by owner richmond va (70); fsbo richmond va (20) | Houses for Sale in Richmond, VA — No Commissions \| LiNK | Browse Richmond homes listed directly by owners. Filter by price, beds, baths, and neighborhood. No agent fees on either side. |
| buy.html | /buy | how to buy a house without a realtor | 1,300 | 24 | buy a house without a realtor (210) | How to Buy a House Without a Realtor \| LiNK | Buy directly from the owner with expert help at every step — inspection, title, financing, closing. Keep what you'd have paid an agent. |
| sell.html | /sell | sell my house without a realtor | 720 | 39 | sell house without agent (110); save on realtor commission (20); no commission real estate (40) | Sell My House Without a Realtor \| LiNK | List your home on LiNK and sell direct. Set your price, choose your professionals, keep the commission. Richmond, VA. |
| services.html | /find-services | real estate service providers | 50 | 46 | real estate attorney richmond va (320); title company richmond va (110); home inspector richmond va (30); mortgage lender richmond va (30) | Find Real Estate Professionals in Richmond, VA \| LiNK | Vetted attorneys, inspectors, lenders, title companies, and photographers — rated by people who actually hired them. |
| faq.html | /faq | can i sell my house without a realtor | 590 | 13 | is it legal to sell a house without a realtor; do i need a lawyer to sell my house | FAQ — Selling & Buying Without an Agent \| LiNK | Straight answers about selling without a realtor: legality, paperwork, costs, timelines, and what LiNK handles for you. |
| about.html | /about | real estate without agents | — | — | no commission real estate (40) | About LiNK — Real Estate Without the Middleman \| LiNK | Why we built a marketplace where buyers and sellers deal directly, and how vetted professionals replace the agent. |
| contact.html | /contact | — (brand) | — | — | — | Contact LiNK Real Estate Marketplace \| LiNK | Questions about buying, selling, or offering services on LiNK? Reach our Richmond, VA team. |
| listing-{slug}.html ×18 | /listing/{address-slug}-richmond-va | — (long-tail address queries) | — | — | "{address} for sale"; "{neighborhood} homes for sale" | {Address}, Richmond VA — {price} \| LiNK | {beds} bed, {baths} bath, {sqft} sq ft {type} in {neighborhood}, Richmond VA. Listed directly by the owner — no agent commission. |
| register.html | /register | create a link account (brand/navigational) | — | — | sign up for link real estate; link real estate account | Create Your LiNK Account \| LiNK Real Estate Marketplace | Create a free LiNK account to save homes, request showings, place bids, list your property, or offer professional services. One account covers every role. |
| provider.html | /provider/{slug} | — (template) | — | — | — | [Provider Name] — Real Estate Services, Richmond VA \| LiNK | Sample provider profile — services, coverage area, and reviews from LiNK buyers and sellers. |

### Cannibalization watch ⚠

`sell.html` ("sell my house without a realtor") and `how-it-works.html` ("how to sell your
house without a realtor") are phrase-adjacent. They are kept distinct by intent and by h1:

- **how-it-works** = informational. h1 leads with *"How to sell your house without a realtor"*, answers the question in full, links out to the product.
- **sell** = commercial. h1 leads with *"Sell my house without a realtor"* framed as an action — list on LiNK, set a price, pick professionals.

If they start competing in Search Console, consolidate into `how-it-works` and make
`sell` a conversion page targeting *"list my house for sale by owner"* instead.

## Competitor benchmark

| query | top competitor page | their words (raw) | tactics observed | our target | subtopics to cover |
|---|---|---|---|---|---|
| how to sell your house without a realtor | opendoor.com/articles/sell-your-house-without-a-realtor (#1) | ~4,240 | Numbered 6-step structure, "Summary" answer box up top, FSBO-vs-agent cost table, home-value CTA widget | **2,000+ visible** | price the market · prepare & stage · listing photos · market online · manage showings · negotiate offers · legal & paperwork · close |
| how to sell your house without a realtor | redfin.com/blog/how-to-sell-your-home-without-an-agent-fsbo (#4) | ~6,337 | Numbered 10-step structure, explicit "hire an attorney" step, related-articles cluster | | |

**The gap both winners leave open.** Opendoor and Redfin are agents and iBuyers publishing
"how to avoid us" content — they can *describe* each step but cannot *perform* it, and
every guide ends by nudging you back toward an agent. LiNK can close each step with a
vetted provider. **Every step on `how-it-works.html` links to the LiNK feature or provider
category that handles it.** That is the structural advantage neither competitor can copy.

Page one for this query is entirely editorial (Opendoor, Reddit, Fidelity, Redfin, Chase,
HomeLight, Consumer Reports) — **no marketplace product page ranks at all.** A genuinely
useful guide is the only way in.

## Per-page detail

### index.html
- h1: `For sale by owner — without doing it alone` (eyebrow-styled, carries exact match)
- statement: `Buy and Sell Property Without Realtor Fees!` (large, non-heading — from the approved comp)
- h2s: `Sell my home` · `Buy a home` · `Find services` · `Our mission` · `Real estate without commissions`
- faq: 3 questions, synced to FAQPage schema
- schema: Organization, WebSite (SearchAction → /homes-for-sale-richmond-va)

### how-it-works.html
- h1: `How to sell your house without a realtor`
- answer-first: 2-sentence direct answer immediately under the h1, before any elaboration
- h2s: one per step, each ending in the LiNK provider category that performs it
- faq: 5+ from the question cluster (`can i sell my house without a realtor` KD 13 is the easiest win on the site)
- schema: FAQPage, HowTo, BreadcrumbList

### search.html
- h1: `Houses for sale in Richmond, VA`
- components: `facet-sidebar`, `listing-card` grid, `map-panel` (Leaflet/OSM), `empty-state`
- schema: BreadcrumbList, ItemList
- ⚠ no client spec and no comp — every layout decision is an assumption flagged for Christian

### register.html
- h1: `Create a LiNK account` (eyebrow-styled, same pattern as index.html)
- **indexable, in the sitemap** — the only auth-surface page that is. `login.html` and
  `profile.html` stay `noindex, nofollow` and stay in the robots.txt Disallow list; a
  sign-up page is a public destination people search for by name, a sign-in form is not.
- schema: BreadcrumbList only. No Organization block — the NAP is still unverified, and
  asserting an organization on a sign-up form is not worth the risk.
- internal linking: the header "Sign Up" CTA on all 57 pages, desktop and mobile drawer,
  plus five links from `login.html`
- ⚠ branded/navigational intent only. Nothing here targets a commercial query, and it
  should not — the conversion pages are `sell.html`, `buy.html` and `search.html`.

### listing-{slug}.html — 18 pages, one per property
- h1: `{address}, Richmond, VA {zip} – {price}` — the exact-match long-tail query
- components: `photo-gallery`, `bid-panel` (read-only), `map-panel`, `schools-nearby-list`,
  `doc-list`, `status-badge`, plus a `similar-listings` block linking real siblings in the
  same neighborhood
- **Every page has its own title, description, canonical, og:url and og:image.** Listing
  pages are the long-tail search surface of a marketplace; shared head tags would collapse
  all 18 into one page for a crawler.
- titles held under 60 chars by moving the zip into the description (longest: 55)
- schema: BreadcrumbList only — **no Residence/Offer schema on sample data**
- internal linking: every search card, every seller My Listings card, the Offers table,
  compare, and saved homes point at the specific property page
- sample data visibly labelled throughout
- ⚠ at launch these become Drupal nodes with Pathauto aliases on the same pattern; the
  `similar-listings` block is a Views block filtered by neighborhood

## Launch tasks (Drupal phase applies these)

- [ ] Metatag: title/description per table row
- [ ] Path aliases = slug column
- [ ] simple_sitemap incl. Canvas pages
- [ ] llms.txt at web root (draft below)
- [ ] Google Business Profile — only once a real NAP exists
- [ ] ⚠ 301 redirect map below — investor site moves off the root
- [ ] Fix live-site bugs: broken `<title>`, missing aliases on node/6,7,8,20, missing meta description

## 301 redirect map

The marketplace takes the root; investor content moves to `/investors`. Drafted from the
live sitemap 2026-08-05 while it is still crawlable.

| old URL | → new |
|---|---|
| / | /investors  *(302 first, then 301 once the marketplace launches)* |
| /thank-you | /investors/thank-you |
| /sign-thank-you-no | /investors/thank-you |
| /sign-thank-you-yes | /investors/thank-you |
| /terms-service-privacy-policy | /terms |
| /node/6 | /investors/[ VERIFY: which page ] |
| /node/7 | /investors/[ VERIFY: which page ] |
| /node/8 | /investors/[ VERIFY: which page ] |
| /node/20 | /investors/[ VERIFY: which page ] |

⚠ The four `node/N` URLs have no aliases, so their subject can't be read from the URL.
Identify each before migration or the redirect map ships wrong.

## llms.txt draft

    # LiNK Real Estate Marketplace
    LiNK is a consumer-to-consumer real estate marketplace where buyers and sellers
    transact directly — no realtors, no commissions.
    Vetted service providers (closing agents, attorneys, lenders, inspectors,
    contractors, photographers) supply every professional service inside the platform.
    Sellers set their own price and keep what they would have paid in commission.
    Buyers browse and bid directly, with expert help at every step.
    Service area: Richmond, Virginia at launch; expanding across Virginia and nationally.
    Browsing requires no account; an account is required to bid, sell, or offer services.
    Contact: [ VERIFY: phone ] · [ VERIFY: address ]
    Site: https://linkrem.com